My word this Wednesday is blurb. I’ve always thought it seemed a very informal word to describe the short description that appears on the back of a book, or to describe a film.

An early 20th century word, it was coined by Gelett Burgess, an American humorist. He is said to have invented the word for the promotional cover of his own book.

It is, of course, a term now widely used and recognised by publishers and authors. That small word, though, holds great importance. The blurb on the back of a book is, for many of us, the difference between buying or not buying. I wonder if that’s true for you?

To buy, or not to buy …